In a banner blindness and ad-blocking digital advertising world, this article focuses on the black box that was mobile messaging for advertisers… until companies like Emogi take over the world with their branded-emoji platform Wink. Just because they’re more fun than regular Emoji!
It’s super simple with Emogis’ largely automated back-end system: brands can upload their gifs and emoji, and bid on triggers and users; the ad buy is done within minutes.
Author Jia Tolentino notes that
“Allowing advertising in our text messages seems bizarre at first, but then so did banner ads. Wink, at any rate, will soon be available on several major messaging apps; it will also be available for download on iOS 10.”
Virginie Pontruché 